I’ve gone from being a rookie in the boardroom to leading and selling a multi-million dollar company. Over the last 20 years, I’ve had the privilege of building businesses, leading talented teams and learning from some incredibly smart people along the way, most notably as Managing Partner at Superhero Cheesecake, later acquired by Monks.
Today I’m responsible for Marketing and Customer Experience at ELIX Nutraceutical AG. Alongside that, I advise founders and leadership teams on strategy, growth and organisational challenges, helping them cut through complexity and make better decisions.
I’ll be the first to say that I’ve made many mistakes and learned invaluable lessons every step of the way. My experience has provided me with a deep understanding of leading and growing companies.
I have a knack for quickly understanding how a business really works, where the bottlenecks are, which assumptions should be challenged and what actually drives progress. I naturally move between strategy, technology, marketing, customer experience and operations, because the most interesting business problems rarely belong to just one discipline.
I’m at my best helping leadership teams cut through complexity, challenge assumptions and build businesses that are robust, scalable and don’t rely on heroics.
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